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Bachelor of Business Administration (BBA) in Business Analytics
Managing data-driven businesses of the future
Bachelor of Business Administration (BBA) in Business AnalyticsÂ
The BBA in Business Analytics addresses the rising need for professionals who can convert data into meaningful insights. Students learn to interpret datasets, identify trends, and communicate insights that support strategic decision making. The programme blends business fundamentals with practical analytical tools, building both technical and managerial capability. Case studies, simulations, and industry projects strengthen practical learning, supported by a unique one-year industry exposure.
 Programme HighlightsÂ
- Blend of business management and analytics
- Applied learning through projects, case studies, and industry engagement
- Unique One year industry exposure integrated into the programme
- Prepares students for roles such as Business Analyst, Data Strategist, Marketing Analyst, and Financial Analyst
Key Courses
- Business Statistics
- Introduction to Big Data
- Predictive Analytics
- Data Visualization & Storytelling
- Marketing Analytics
- Financial Analytics
Career Pathways
Graduates are equipped for roles across consulting, finance, marketing, and analytics-driven industries.
 Opportunity for global pathways: The NIIT university has tied up with University of Canterbury (UC), NZ for moving on to the BCom in Business Analytics of UC on completion of 1.5 years of BBA