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BBA

Advance your career with this industry-relevant management degree.

NIIT UNiversity’s (NU) 3-year Bachelors in Business Administration (BBA) programme aims to promote the employability of its graduates, so that they can prosper in an increasingly competitive age of Industry 4.0 that requires new and advanced skillsets. The BBA programme achieves this through a blend of academic study, and development of employability, and enterprise skills. Subject specific modules are supported by skills modules.
The BBA programme is structured to prepare students for a career in business and management. It provides students with a thorough understanding of business and management practices at the local, national and international levels. The programme is designed to develop the student’s practical, transferable, intellectual, learning, employability, and enterprise skills and build their managerial capabilities to become a business leader for the knowledge society.

The programme builds students’ expertise to identify and analyse problems, develop feasible and sustainable alternatives, make effective decisions and solve business problems. The programme also develops effective communication skills among students to make them adept at writing business documents and preparing impactful business presentations using contemporary technology and tools. Thus, the programme is a perfect foundation to prepare students for postgraduate study and/or professional study.

The programme is apt for students seeking admission in a professional undergraduate management programme by keeping their options open for a separate postgraduate degree in management, later. It is also the right choice for students who intend to contribute to their family business.

NU’s BBA course allows increased choice to students. It provides a generalist route from which students can choose option modules to meet their individual needs and career aspirations. It caters to the demands of careers in emerging areas such as Analytics, Digital Marketing and Finance.

The programme structure is enriched with courses in functional areas of Marketing, Finance & Accounting, Information Systems, HRM, Operations, Strategic Management, Business Laws, and Business Ethics for an overall understanding of business.
BBA

Key differentiators

Like all our other flagship programmes, the BBA course is designed around NU’s core principles of providing industry-linked, technology-based, research-driven and seamless education.

NU’s BBA programme stands differentiated based on the following salient features:

Like all other programmes at NU, the BBA course is designed by academicians and industry subject matter experts. The programme focuses on building industry-relevant skills and equipping students with the requisite theoretical knowledge. Skill development is tailored to meet contemporary industry requirements.
Industry Practice is a flagship course of 24 credits in NU’s BBA programme, where every student has an opportunity to apply their learnings from the classroom to the workplace in the industry. The Industry Practice is spread over Semester IV & VI.

Industry Practice in Semester IV teaches the students about how corporates operate. It focuses on teaching the basics of business operations, organisational structure and hierarchy, and explains how multiple departments/ functional areas work to achieve the common goals in an organisational setup.

In Semester VI, students get the opportunity to gain experience working in interdisciplinary teams on real-life assignments in an organisation. During this phase of the Industry Practice, a student works on a real-time project of an organisation under the direct mentorship of an industry professional. This 6-month period enables the student to transition from a being a student to being a thorough professional in a seamless manner.

During this phase, students are guided by a faculty mentor from the NU campus, an off-campus resident mentor and an industry mentor from the organisation. This semester helps to build strong professional skills including planning, problem-solving, time management, written and verbal communication, cost management, teamwork, meeting deadlines, initiative, confidence to complete a task, integrity, customer and professional communication, etc.
NU has an impressive background in offering industry-relevant management programmes with more than 1200 graduates and a 100% placement* record.
True to the spirit of being a technology-based university, NU offers advanced computing machines, software, cloud services and high-tech laboratories to aid BBA students in their learning journey.
A winning combination of the ‘flipped classroom’ model along with a unique mastery-learning platform is integrated into the project-based learning approach at NU. This approach helps students to develop independent learning skills and builds a deeper understanding of subjects.

Specialisation

Based their career aspirations and interests, students can opt for Professional Electives from any one of the areas of specialisation listed below. Student can also choose more than one area of specialisation.
Finance, Banking & Insurance  Read More Digital Marketing  Read More Business Analytics  Read More Family Managed Business  Read More Finance, Banking & Insurance
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Finance, Banking & Insurance
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Digital Marketing
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Business Analytics
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Family Managed Business
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Meet our faculty

Mr Abhishek Dutta
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Mr Abhishek Dutta

Assistant Professor, iMBA

Prof Arun Kumar
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Mr Arun Kumar

Assistant Professor, iMBA

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Dr Chandan Medatwal

Assistant Professor, iMBA

Dr Pankaj Jain
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Dr Pankaj Jain

Assistant Professor, iMBA

Dr. Sushil Kalyani
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Dr Sushil Kalyani

Associate Professor, iMBA

Vivek Saxena
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Mr Vivek Saxena

Assistant Professor, iMBA

Programme outline

BBA students complete 120 credits spread over 30 courses, 1 Capstone Project and 2 Industry Practice.
Course category Credits
Foundation Courses (FOC) 12
Management and Skill Enhancement Courses (MAC & SEC) 49
HSS Courses (HSS) 12
Professional Elective Courses (PEC) 18
Industry Practice and Capstone Project (IP and PRC) 29
Total credits 120

Programme architecture

# Course Name L T P C Type
1 Introduction to Computing & Information Systems 2 2 SEC
2 Business Statistics – I 3 3 FC
3 Business Economics-I 3 3 FOC
4 Business and Management Accounting -I 3 1 4 MAC
5 Communication Skills 3 3 HSS
6 Contemporary Business Issues 2 2 PRC
7 Office Productivity Tools  2 1 3 SEC
  Total 20
# Course Name L T P C Type
1 Business Statistics II 3 3 FOC
2 Business Economics II 3 3 FOC
3 Business Report Writing 2 1 3 SEC
4 Organisational Behaviour 3 3 MAC
5 Business and Management Accounting -II 3 3 MAC
6 Financial Management I 3 3 MAC
7 Business Environment 3 3 MAC
  Total 21
# Course Name L T P C Type
1 Advanced Excel 2 1 3 SEC
2 Selling Skills  3 1 4 SEC
3 Marketing Management  3 3 MAC
4 Operations Management 3 3 MAC
5 Business Organisations and Management 3 3 MAC
6 Financial Management II 3 3 MAC
7 Communication Proficiency & Professional Skills  3 3 HSS
8 Human Resource Management 3 3 MAC
Total 25
# Course Name L T P C Type
1 IP 1 20 10 IP
2 Business ethics and values in Management 3 3 HSS
3 Business Laws & Corporate Governance 3 3 HSS
  Total 16
# Course Name L T P C Type
1 Research Methods 3 3 MAC
2 Capstone Project  3 3 PRC
3 Professional Elective I 3 3 PEC
4 Professional Elective II 4 4 PEC
5 Professional Elective III 4 4 PEC
6 Professional Elective IV 4 4 PEC
7 Professional Elective V 3 3 PEC
  Total 24
# Course Name L T P C Type
1 IP 2 28 14 IP
  Total Credits 120

FAQs

  • The BBA programme prepares the students with the necessary fundamentals for business and management in areas like business laws, economics, analytics, accounting, etc. The BBA programme helps students build a theoretical foundation along with practical knowledge through projects and multiple assignments.
  • In the dynamic business world, any undergraduate student can be confused about how to go about building their career. The BBA programme is intended to acclimatise the student to the business world and expose them to the working environment. Students can then make informed decisions after working for a span of 2-3 years and understanding skills needed for the industry. This helps the student grow at a faster pace.
  • The rise of the new-age skills in the fields of Analytics, Digital Marketing, Financial Technology, Automation, etc require specific prowess in Industry 4.0 tools and technologies. The BBA course, with specialisations in these relevant areas, aims to address the current industry demands for skilled resources.
  • The programme is aimed to equip the students with skill sets and competence for ‘first hour, first day’ productivity at the industry. The two-industry practices of 6 months each and totalling up to 12 months is one such step which ensures the industry readiness of the graduates from this programme.
  • BBA is the first-degree programme that helps students to orient themselves to emerging fields in the industry.
  • BBA provides flexibility to students to gain knowledge in a specialisation, work as an intern for a year and seamlessly start working as an employee with domain expertise. They can also choose to change the field and explore new areas for their second degree.
  • The BBA programme is designed to provide an opportunity to students from various fields – Mathematics/ Biology/Humanities/Commerce to specialise in technology-intensive areas without forgoing their aspirations of pursuing a management programme.
  • The programme focuses on interpreting results and outputs of the statistical and mathematical functions from a managerial perspective rather than a deep focus on the mathematical operations.
  • BBA provides a broad coverage of such specialisations, while the iMBA programme provides the breadth and the depth in the chosen specialisation.
  • Most BBA course prepare students for a general profile and is usually restricted in its scope. However, NU’s BBA course equips students with specialisations as required by the demands of Industry 4.0
  • NU’s expertise and reputation of successfully conducting ‘industry-linked’ programmes remains one of its core strengths. 719 NU graduates joined ICICI Bank as mid-level managers in highly specialised roles; more than 300 NU graduates joined UBI & Bank of Maharashtra; more than 200 students joined core analytics organisations. NU’s expertise in providing industry-relevant, specialised programmes remains unchallenged.
  • NU’s expertise to offer courses for the banking industry with access to dummy servers for Finnacle, a dedicated Finance Research & Engineering lab, Mock Bank Branch for students to simulate the banking profession is preeminent. For the Analytics and Data Science industry, the university has the resources and expertise to offer courses in Big Data Analytics using Hadoop, Cloud solutions using AWS & Azure, Machine Learning & Artificial Intelligence, Data visualisation tools such as Power BI & Tableau, Automation through RPA using UI Path and Blue Prism.
  • NU shares a long legacy of a reputed parent group/team which pioneered and revolutionised the tech education in India. A visionary leadership team at NU, provides the right guidance, steering and motivation to a student to flourish and succeed in career unlike most of the other institutions which lack such vision and parenting.
  • The BBA programme at NU takes a holistic approach to education providing a broad understanding of business and management concepts with a strong focus on updated and job-ready curriculum and an exciting mix of courses/specialisations to pick from. Also, it is a lifelong learning at NU with the exciting co-curricular activities, student clubs, events, community connect, etc.
  • Aptitude and aspiration to take an undergraduate programme which equip them with requisite skill sets and qualifies them for a role in the emerging areas of knowledge society
  • Critical thinker with solution orientation
  • Good communication skills