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Dr Pankaj Jain
- Assistant Professor
- Area: Management
Dr Pankaj Jain is Assistant Professor of Management at NIIT University (NU) with 16 years of experience in the field of management education. His research areas are consumer behaviour and brand management.
Prior to joining NU, Dr Jain worked with Amity University, Jaipur, and Lovely Professional University, Jalandhar.
With a doctoral degree and an MBA with dual specialisation in Marketing and Finance, Dr Jain also trained in case writing and the case-based method of teaching and learning during a four-month Faculty Development Programme at IIM Ahmedabad in 2010. He has supervised one PhD thesis and several Masters’ theses.
Dr Jain has also designed and conducted training programmes for various organisations such as State Bank of India, Union Bank of India, Syndicate Bank and Allahabad Bank. Currently, he is coordinating the Priority Banking Programme (Axis Bank) at NU.
Qualification
- PhD (Management)
- MBA (Marketing & Finance)
- BCom
Experience
- 14 years
Courses taught
- Digital Marketing
- Social Media Marketing
- Marketing Insights and Analysis
- Sales & Distribution Management
Research areas
- Consumer Behaviour
- Brand Management
Consulting areas
- Consumer Analytics
- Digital Marketing
- Social Media Marketing
Selected publications
- P. Jain and P. M. Jain, Jaipur Rugs in Transition, India: Sage Business Cases, 2020.
- V. Hemraj, S. Singh, and P. Jain, "A chronological review of e-impulse buying," International Journal of Strategic Management, vol. 3, no. 1, pp. 18-33, 2017.
- P. Jain, D. Sodha, and M. P. Jain, "Gender differences and political deliberations on social media," Media Watch, vol. 9, no. 3, pp. 437-446, 2018.
- P. Jain, “Marketing for sustainability – A conceptual framework,” Adhyayan – A Journal of Management Sciences, vol.8, no.2, pp. 1-7. 2018.
- P. Jain, "Telecommunication service quality assessment: A comparative study of Bharat Sanchar Nigam Limited and Reliance Communications Limited," Asia Pacific Journal of Management Research and Innovation, vol. 9, no. 1, pp. 99-106, 2012.
Publications
Research papers
- P. Jain and P. M. Jain, Jaipur Rugs in Transition, India: Sage Business Cases, 2020.
- V. Hemraj, S. Singh, and P. Jain, "A chronological review of e-impulse buying," International Journal of Strategic Management, vol. 3, no. 1, pp. 18-33, 2017.
- P. Jain, D. Sodha, and M. P. Jain, "Gender differences and political deliberations on social media," Media Watch, vol. 9, no. 3, pp. 437-446, 2018.
- P. Jain, “Marketing for sustainability – A conceptual framework,” Adhyayan – A Journal of Management Sciences, vol.8, no.2, pp. 1-7. 2018.
- P. Jain, "Telecommunication service quality assessment: A comparative study of Bharat Sanchar Nigam Limited and Reliance Communications Limited," Asia Pacific Journal of Management Research and Innovation, vol. 9, no. 1, pp. 99-106, 2012.
- S. K. Sahu, P. Jain and N. K. Jangid, "HIV related knowledge & attitude among nurses and paramedical health care providers in Delhi," Adhyayan - A Journal of Management Sciences, vol. 7, no. 2, pp. 41-46, 2018.
- P. Jain, "Role of gender and business ethics education in ethical judgement of post graduate students," Adhyayan – A Journal of Management Sciences, vol. 7, no. 1, pp. 16-21, 2017.
- J. Maloo and P. Jain, "A study on gender differences for the factors affecting mobile preferences," IMR Management Speak, vol. 11, no. 1, pp. 18-21, 2017.
- P. Jain, "Determinants of consumer behaviour towards mobile advertisement," Virtue – Journal of DAV Institute of Management, vol. 4, no. 2, pp. 10-23, 2016.
- P. Jain, "Analysing consumers’ attitudes and buying intention for eco-friendly FMCG products," Virtue – Journal of DAV Institute of Management, vol. 4, no. 1, pp. 13-20, 2016.
- P. Jain, "Relationship between brand preference and customer demographic profile," ICTACT Journal of Management Studies, vol. 2, no. 1, pp. 242-251, 2016.
- P. Jain and S. S. Bhal, "Consumers' perception, attitude, intention and behaviour towards mobile advertisement," NSHM Journal of Management Research and Applications, vol. 5, no. 2, pp. 14-24, 2015.
- P. Jain, "Perception and ingredients of university brands: Empirical findings from India," ELK Asia Pacific Journal of Marketing and Retail Management, vol. 6, no. 2, pp. 58-73, 2015.
- P. Jain and V. S. Dahima, "Shoe polish - A case study," FOCUS, vol. 10, no. 2, pp. 98-100, 2015.
- P. Jain, H. Verma and A. Khurana, "Devarc mall: Ahmedabad," Amity Management Review, vol. 2, no. 1, pp. 63-70, 2011.
- P. Jain and M. Gupta, "Shaping business professor: Does PhD fit the bill?" in International Conference on Management Perspectives, Jaipur, 2011.
Awards and recognition
- Received an honorarium of USD 500 from Sage Publishing, United Kingdom, for contributing a case study in 2020
- Won the 3rd Prize at the National Level Business Plan Competition organised by Rajasthan Venture Capital Fund and Amity University, Rajasthan, in 2011
- Won the 1st Prize at “Touchstone 2011: A National Level Case Study Writing Competition” organised by Amity University, Rajasthan, in 2011
- Won the 1st Prize at “Touchstone: A National Level Case Study Writing Competition” organised by Amity Business School, Jaipur, in 2010
Other interests
- Badminton, chess and reading