Integrated MBA at NIIT University
Fast track your career with this next-gen integrated MBA degree.
NU’s Integrated MBA, on the other hand, is a 4-year postgraduate degree programme, undertaken after Class XII. iMBA is an innovatively designed programme meant for young students with managerial and leadership aspirations. The programme offers comprehensive management education combined with in-depth specialisation in a specific domain. Starting with the first semester, the student starts getting prepared for a career in management and business administration. It also provides the foundational grounding offered during bachelor-level studies.

Why Pursue iMBA at NU
Industry-linked, industry-relevant curriculum
To make NU’s iMBA programme industry-relevant, we have incorporated rich insights from a multitude of our industry partners into the curriculum design. Many senior professionals from a diverse set of industries and functional areas have been consulted while creating the next-gen iMBA curriculum making it compelling, relevant and fresh.
A 6-month Industry Practice in the last semester makes students job ready. The last semester of the iMBA course has embedded a 6-month long industry practice that makes the programme an immersive experience for students. During the Industry Practice, students work on real-life projects within our industry partner organisations.
The iMBA curriculum is reviewed and updated at least once every year. This review is based on feedback from the industry, recruiting companies and research reports on the nature of jobs that will become important in the future.
6-month immersive Industry Practice
While planning the Industry practice, each student’s interest and aptitude are taken into account. The university’s Centre for Industry Collaboration (CIC) actively works with students to explore and uncover their interest areas. Based on a match between the interests of a student and the requirements of the participating companies, the organisation and the project for the Industry Practice are finalised for each student.
During the Industry Practice, students are guided by a faculty mentor from the campus, an off-campus resident mentor and an industry mentor from the organisation. Besides management skills, this semester also helps build strong professional skills including planning, problem-solving, time management, written and verbal communication, cost management, teamwork, meeting deadlines, initiative, confidence to complete a task, integrity, customer and professional communication, etc.
“Getting equipped with skills needed for the real world & getting work-related learning opportunities to help me successfully step out in the real world.” Top choice for NU students & alumni when we asked them which of their career needs NU fulfills (The NU Brand Survey, 2021).
31% customisable curriculum - specialisations, electives and real-life projects
Students also get the opportunity to work on two capstone projects during the Integrated iMBA programme. These projects enable them to integrate learnings and applications across courses, based on current industry problems.
Multi-disciplinary approach for holistic development
The Integrated MBA programme structure includes courses in Mathematics, Statistics and Logic to impart analytical rigour. The programme structure also includes courses in Psychology, Sociology and Economics to provide an understanding of the foundation on which management education is based. The courses from liberal arts provides breadth and perspective. The programme structure lays special emphasis on communication and report writing skills to equip the students all that is required from a business professional. It also includes courses in Business History, Polity, Philosophy and Literature to provide breadth and perspective
Unique mentorship programme
During Industry Practice, a student works on a real-time project of an organisation under direct mentoring by an industry professional. This 6-month period enables the transition from a student to a professional with work experience in a seamless manner.
During IP, students are guided by a Faculty Mentor from the campus, an off-campus Resident Mentor and an Industry Mentor from the organisation. Besides management skills, this semester also helps build strong professional skills including planning, problem-solving, time management, written and verbal communication, cost management, teamwork, meeting deadlines, initiative, confidence to complete a task, integrity, customer and professional communication, etc.
Unique combination of academicians & industry practitioners as faculty
Opportunity for internship in social sector
Integrated MBA – Placements
₹7.08 Lakh
Industry Partners
Integrated MBA – Industry Practice
Company | Project |
---|---|
Genpact | Cost & contact management using blockchain. Creating real-time service that allows transactions based on information, agreements and contracts for the enterprise. |
GFK Nielsen | Capturing changing consumer and industry-driven product preferences within the auto industry (tyres). Analysing changing market dynamics in the automotive industry for the passenger car segment |
NielsenIQ | Continuous brand track study for Tata Play (formerly Tata Sky), Sector: Media & Telecom |
GFK Nielsen | Premium-isation and innovation within the Indian IT industry. Innovation in the IT hardware industry, changing buyer behaviour, factors leading to innovation in products |
Tenovia Solutions | Pricing and discount analysis, understanding product’s overall performance in correspondence to the relationship with price and discount, identifying product characteristics with price & discount variables, analysing influencing factors on product performance |
Mobisy | Aneheuser – Busch: Weekly business review, generating insights from the data which is captured by the Bizom application |
AIM India | Bank of Baroda: Sales process of India first life insurance – Mahajeevan Plus plan |
Pankhuri | Creating innovative and engaging social media strategies, managing all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, and YouTube on a daily basis, adapting content to different channels. |
Lifebyte Systems | DPDI – predicting deposits, withdrawals and inactivity The project is dedicated to building a useful tool for the marketing and sales department, to identify clients at risk of making large withdrawals, deposits or likely to become inactive ahead of time. Machine Learning tools and AWS infrastructure in Mars UI and Salesforce platforms were used for analysis. |
Virtusa | HFS Industry Top 10 – capital markets services 2022, accurate and timely completion of RFI, client references. These reports help prospective clients to understand the market, industry, risks in the field, probable future outcomes, etc. Working with client Gartner. |
Benzara | Implementation of various techniques to analyse and create reports |
Quale Infotech | Website updating based on new Marketing material & launching of new products in the market |
SahiBandhu | Creating a digital presence and a new website of Sahi Bandhu to run online Ad campaign for the Gold Loan Service. |
Integrated MBA - Research
- Ussam Siddiqui, Suyash Bapat, Dr Gyanesh Jain, “Merger induced volatility changes: Evidence from the Indian banking sector,” in the Annual Conference for Financial and Banking Perspectives, 2021, Oman.
- Anil Bishnoi, Anushree Sarpotdar, Dr Chandan Medatwal, “Training and development at Godrej- A critical analysis for successful employment” in NU’s Entente, 2021.
- Mounika Thatha, Abhishek Halluvally, Aishi Bhattacharya, Aditya Naik, Prof Abhishek Datta, “Adoption of electric vehicles: An analysis of intention to use and attitude of Indian consumers” at NU’s Entente, 2021.
Events, conferences, guest lectures and workshops
- A workshop on Guestimation by Ms Ashima Goel, Product Manager, Cars24 .
- A session on upcoming blockchain technologies and its future in India by Dr Eshan Ahluwalia, Vice-President, BlackRock.
- A session for students on the pitfalls and roadblocks that new traders face in their journey of stock trading by Mr Kuldeep Kewlani, a bright alumnus of NU
- A lecture on the role of youth in development of Indian Economy by Mr Hargovind Sachdev, retired General Manager, State Bank of India.
- A workshop on sales and marketing by Mr Ranbir Singh, Vice-President, Ernst and Young.
- A lecture on entrepreneurship by Prof Arya Kumar, BITS Pilani.
Integrated MBA – Student Achievement
Aditi Banawlikar, IMBA 2019
Achievements:
- Hosted the Don Bosco Youth Film Festival Of India twice
- Worked as media personnel and anchor at the Sindhudurg Live
- Face of Goan Varta Magazine Diwali Edition 2019
- Winner MOM Online beauty Pageant
- Representing India at the Miss Jungle International
Anil Bishnoi, IMBA 2019
Achievements:
- First I-MBA University Captain’22
- Lead, Sponsorship and PR at CIIE
- Plays in the NU Volleyball and Kabbadi teams
- Represented NU at E-Summit at IIT Bombay and got Aditya Birla as the Sponsor
- Acquired 1st position at presentation and analytics at S.H.V.O.V.
Vaishali Jagwani, IMBA 2019
Achievements:
- Vice President of AGRAGA NU Management Society of NU
- Social Media Head of AGRAGA NU, Management Society of NIIT University University,
- Selected to perform nukkad natak at Rendezvous, IIT Delhi,
- Part of Creative team SiNUsoid V3, tech fest of NIIT University
Chahana Mehra, IMBA 2019
Achievements:
- Won photography competition: 3rd place
- Coordinator of Fashion Society
- Team lead at NU-NSS
Awantika Kedia, IMBA 2019
Achievements:
- Won the football inter-house match
- President of Agraga club
- Won Audacity with the team
Ritwika Choubey, IMBA 2019
Achievements:
- National Basketball Player (under 16) and won in 4 inter-college tournaments
- Elected twice first as vice-captain and then as captain of Orange house
- Music Coordinator
Urvish Haria, IMBA 2019
Achievements:
- Won the 2nd Prize at ITM Business School, Business Plan competition at Mumbai
- Won the 1st prize at Business Plan Idea Pitching competition in Sinusoid
- Runner Up in business conclave at Sinusoid
- Startup idea selected for Networking Arena and Idea validation Arena at IIT Bombay E-Summit, 2020
Meghna Banerjee, IMBA 2019
Achievements:
- Lead the winning team of Audacity’21, the dance fest of NU
- Represented NU in the open mic conducted at St. Xavier’s, Jaipur
- Participated in open mic conducted by Khwahish studio and got featured in their YouTube channel
Integrated MBA - Course Overview & Outline
An integrated programme has far-reaching benefits for students than the two programmes, done separately. The biggest advantage of pursuing an integrated programme is saving a year as compared to two separate standalone programmes.
Read more
Students get a sound foundational understanding of diverse business functions like marketing, accounting & finance, human resources, ICT, strategic management, and operations. The programme structure includes courses from diverse areas including Mathematics, Statistics, Economics, Sociology, Business Ethics, Business Law, etc., which provide both breadth and depth of knowledge and practices. The iMBA programme focuses on improving and imparting skills like critical thinking, written and oral communication, presentation skills, problem solving, decision making, entrepreneurship, and team collaboration.
The programme structure includes courses in Psychology, Sociology and Economics to provide an understanding of humanities and social sciences. Students can also opt for any two open electives from other programmes offered by the university. The programme design and pedagogy weaves together the four core principles of NU – of imparting industry-linked, technology-based, research-driven and seamless education.
Course category | Credits |
---|---|
Foundation | 44 |
Humanities and Social Sciences | 20 |
Management Core | 60 |
Practicum | 26 |
Specialisation Area | 24 |
Open Electives | 6 |
Total credits | 180 |
Specialisations ( including open electives) Total credits: 30
- Finance, Banking & FinTech
- Business Analytics
- Digital & Social Media Marketing
- Entrepreneurship
Integrated MBA – Programme Structure
Category | Course | Credits | |
---|---|---|---|
Course | Total credits | ||
Foundation | Fundamentals of Business Analysis Techniques | 3 | 20 |
Introduction to Computing & Information Systems | 2 | ||
Business Statistics | 3 | ||
Business Economics-I | 3 | ||
HSS1 | Communication Skills | 3 | |
Management Core | Business and Management Accounting -I | 4 | |
Practicum | Contemporary Business Issues | 2 |
Category | Course | Credits | |
---|---|---|---|
Course | Total credits | ||
Foundation | Business Statistics II | 3 | 24 |
Business Economics II | 3 | ||
HSS | Business Report Writing | 3 | |
Basics of Social Sciences | 3 | ||
Management Core | Business Organisations and Management | 3 | |
Business and Management Accounting -II | 3 | ||
Financial Management I | 3 | ||
Business Environment | 3 |
Category | Course | Credits | |
---|---|---|---|
Course | Total credits | ||
Foundation | Introduction to Programming | 3 | 25 |
Data Analysis and Spreadsheet Modeling | 3 | ||
HSS | Communication Proficiency & Professional Skills | 3 | |
Management Core | Human Resource Management | 3 | |
Entrepreneurship & Start-up Ecosystems in India | 4 | ||
Marketing Management I | 3 | ||
Financial Management II | 3 | ||
Organisational Behaviour | 3 |
Category | Course | Credits | |
---|---|---|---|
Course | Total credits | ||
Foundation | Introduction to Data Structure | 3 | 23 |
Introduction to Data Driven Businesses | 3 | ||
Environment and Sustainability | 3 | ||
HSS | Business Ethics and Values in Management | 3 | |
Business Laws & Applications | 3 | ||
Management Core | Cross Cultural Management | 2 | |
Research Methods | 3 | ||
Marketing Management II | 3 |
Category | Course | Credits | |
---|---|---|---|
Course | Total credits | ||
Foundation | Design Thinking and Critical Analysis | 3 | 23 |
Team Building and Leadership | 3 | ||
Corporate Governance | 3 | ||
Management Core | Sales & Distribution Management | 3 | |
Negotiation Skills | 2 | ||
Consumer Behaviour | 3 | ||
Production & Operations Management | 3 | ||
International Business Management | 3 |
Category | Course | Credits | |
---|---|---|---|
Course | Total credits | ||
Foundation | Professional Life Skills I | 1 | 24 |
HSS | Business Policy, Planning & Strategy | 3 | |
Management Core | Capstone Project I | 2 | |
Project Management | 3 | ||
Specialisation Area | Specialisation Area Course I | 3 | |
Specialisation Area Course II | 3 | ||
Specialisation Area Course III | 3 | ||
Specialisation Area Course IV | 3 | ||
Open Electives | Open Elective I @ | 3 |
Category | Course | Credits | |
---|---|---|---|
Course | Total credits | ||
Foundation | Social Action (Project Based) | 3 | 21 |
HSS | Professional Life Skills II | 1 | |
Management Core | Capstone Project II | 2 | |
Specialisation Area | Specialisation Area Course V | 3 | |
Specialisation Area Course VI | 3 | ||
Specialisation Area Course VII | 3 | ||
Specialisation Area Course VIII | 3 | ||
Open Electives | Open Elective II @ | 3 |
Category | Course | Credits | ||
---|---|---|---|---|
Course | Total credits | |||
Practicum | Industry Practice | 20 | 20 | |
Total credits | 180 |
iMBA Specialisation
Course (3 credits each)
Finance, Banking & FinTech
- Introduction to Banking & Financial Services Industry
- Banking Products & Operations
- SAPM
- Spreadsheet Modelling & Decision Analysis
- Designing Financial Products
- Introduction to Blockchain Technology
- Financial Analytics
- Information Security and Risk Management
- Data Visualisation
Digital & Social Media Marketing
- Introduction to Digital marketing
- Integrated Marketing Communication
- Social Media Marketing
- Spreadsheet Modelling & Decision Analysis
- Services Marketing
- Consumer Behavior for Digital Marketers
- Marketing Analytics
- Information Security and Risk Management
- Data Visualisation
Business Analytics
- Programming for Analytics
- Data Science using R
- Predictive Analytics
- Spreadsheet Modelling & Decision Analysis
- Machine Learning
- Deep Learning & Neural Networks
- Information Security and Risk Management
- Data Visualisation
Marketing & Marketing Analytics
- Marketing Analytics
- Programming for Analytics
- Data Visualization
- Marketing Research
- Services Marketing
- Product & Brand Management
- Integrated Marketing Communication
Entrepreneurship
- Entrepreneurial Finance
- Small Enterprises & Family Business
- Integrated Marketing Communication
- Communicating ideas for entrepreneurs
- Spreadsheet Modelling & Decision Analysis
- Legal Aspects of Entrepreneurship
- Corporate Taxation
- Managing Human Resources for Entrepreneurs
- Information Security and Risk Management
Programme outcomes
PO1
The ability to independently carry out research /investigation and development work to solve practical problems.
PO2
The ability to write and present a substantial technical report/document.
PO3
Demonstrate a degree of mastery over the area as per programme specialisation. The mastery should be at a level higher than that required by the appropriate bachelor programme.
PO4
Ability to understand, analyze and communicate global, economic, legal, and ethical aspects of business.
PO5
Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment.
Programme specific outcomes
- PSO 1: Demonstrate and apply knowledge of diverse management areas for operations and growth of an organisation in a global arena.
- PSO 2: Demonstrate the ability to work in collaborative manner with individuals and teams of diverse backgrounds, for meeting the complex challenges of doing business in a globally connected world.
- PSO 3: Demonstrate capability for learning to learn, creativity, innovation, design thinking and entrepreneurship.
- PSO 4: Demonstrate and apply ethical and professional practices in profession and work responsibly towards social welfare and environmental sustainability.
FAQs
1. What is Integrated MBA?
2. What is an BBA MBA integrated programme?
3. Is Integrated MBA good?
During these rapidly changing times, a business degree like the integrated MBA remains one of the most predictable paths to successful career and financial stability for students. Over the past decades, organisations have grown enormously in complexity and scope, and they need competent, ethical, skilled, well-educated, and creative managers and leaders who are global in their outlook and local in execution.
4. BBA or BCom, which is better for MBA?
5. BBA or iMBA, which is better?
6. How to do MBA after Class XII?
The second path is to directly join the 4-year BBA MBA integrated (iMBA) programme and also save one year of time.
7. What to do after MBA?
- Take up a job in a company or in the social sector
- Pursue higher studies, including PhD programme.
- Become an entrepreneur